What Founders Need to Know About the Firesale ProcessIn a tech firesale, companies must quickly sell assets due to financial pressure. Key steps include asset identification, rapid valuation, creating sales materials, and buyer outreach. Success hinges on clear communication, strategic pricing, thorough documentation, and leveraging relationships. Despite urgency, founders can achieve favorable outcomes with a calm, strategic approach, and by using AI tools to optimize the process.
September 2, 2024