DESCRIPTION
A VC-backed data intelligence platform company needed to find buyers for their tech assets within a three-week timeframe.
When
February 2024
A venture capital-backed data intelligence platform company found themselves in a time-sensitive situation as their cash reserves depleted due to a failed acquisition process. With no possibility to continue operations, they urgently needed to find buyers for their tech assets within a three-week timeframe.

The company's main assets included a recognized product with enterprise customers, a growing pipeline, and valuable technological IP. Their website and SEO-optimized content were consistently attracting visitors and generating MQLs, with a notable 20% month-to-month growth rate, making it an attractive acquisition target for industry peers.

After listing their assets and defining an ideal buyer profile, marketing materials were crafted to highlight the value of the assets. A long-list of potential buyers, consisting of hundreds of companies, was created, and buyers were approached.

Close to ten potential buyers participated in the asset sales process. Through a competitive bidding process, the company received a remarkable price for their software IP and website assets with 100% higher price point than without the service.

The product is now operational in its new home, and the company owners have successfully finalized their journey, securing a positive outcome despite the sudden and challenging circumstances.
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